Seite 11 - General Recommendation for the Award of Credit - EMfEI

European Manager for Foreign Trade – Export / Import
11
Module 3 – Marketing
Learning Outcomes EMfEI
Marketing
ƒ ƒ Learners are capable of defining
the term marketing and marketing
targets.
ƒ ƒ Learners are familiar with the basic
parameters and the influencing fac-
tors of marketing in consumer goods
and manufactured goods markets.
ƒ ƒ Learners are familiar with basic me-
thods and tools of market research.
Module Code Module Name MLI-Level ECTS (max.)
EMfEI 3 Marketing 4.48 2
Teaching Method Examination Language Attendance Requirements
Presence-seminar Part of the comprehensive exam; examination sub-
ject: „Operative and performance processes of the
enterprise in foreign trade“
German 54 hours
(each of which 45 min.)
Method of Examination
Written examination (about 30 min.) in the form of an application-oriented assignment
ƒ ƒ Learners are familiar with methods
and tools of product and assortment
policy.
ƒ ƒ Learners are familiar with the five
elements of the communication mix
and with the essential features of the
communication tools.
ƒ ƒ Learners are familiar with the four
tools of the marketing mix.
ƒ ƒ Learners are capable of describing the
basic elements of a marketing plan.
ƒ ƒ Learners are capable of differentia-
ting between operative and strategic
marketing.