Seite 12 - General Recommendation for the Award of Credit - EMfEI

12
General Recommendation for the Award of Credit
Module 4 – International Marketing and
Controlling
Module Code Module Name MLI-Level ECTS (max.)
EMfEI 4 International Marketing and Controlling 4.10 3
Teaching Method Examination Language Attendance Requirements
Presence-seminar Part of the comprehensive exam; examination sub-
ject: „Processes of planning, implementation and
steering in import and export business“
German 72 hours
(each of which 45 min.)
Method of Examination
Case study (90 min. maximum)
Learning Outcomes EMfEI
International Marketing and Controlling
ƒ ƒ Learners are capable of explaining
the importance of the tools of the
marketing mix concerning internatio-
nal markets.
ƒ ƒ Learners are capable of explaining
the three types of market entry into
foreign markets.
ƒ ƒ Learners are capable of describing
the characteristics of the international
trade fair market.
ƒ ƒ Learners are capable of explaining the
marketing information system.
ƒ ƒ Learners are capable of describing
four steps of a market research study.
ƒ ƒ Learners are capable of differentia-
ting between the terms strategic and
operative marketing controlling and
audit.
ƒ ƒ Learners are capable of naming the
steps of a marketing plan process.